The Search for the Obvious is about harnessing and celebrating the creativity of our community.

We believe in the power of creativity to better the world. Instead of seeing impossible problems, a creative mind sees solutions. But, the solutions we take for granted everyday -- products, services, and inventions -- weren't always obvious to the world. They were made obvious after years, decades, and sometimes generations of creative tinkering, mishaps, serendipity, and execution at play.

Acumen Fund and the entrepreneurs we support are on a mission to make new ideas for changing the way the world is tackling poverty more obvious to the world. And we need your creativity to help show the way.

Here's how you can help:


FIRST, think of a physical object, service, or invention that makes life better and has truly improved the world. Then, upload a photo of your finding here: GO!

NEXT, it’s time to put your creativity to the test. Each week one of our judges will pick his or her favorite submission. We'll then use these picks as inspiration for challenges designed for the creative community to help change the way the world is thinking about issues related to poverty. Check out the winners of our first challenge to "make sanitation sexy."

Think you got what it takes? Sign-up now to be notified about the next challenge: LET ME AT IT!

Thank you for helping us with our relentless search to make what once seemed impossible, obvious.

About Acumen Fund:

Acumen Fund is a pioneering not-for-profit venture fund that is changing how the world addresses poverty. It invests patient capital in business models that deliver critical, affordable goods and services to the world’s poor, improving the lives of millions. Since its founding in 2001, Acumen Fund has invested more than $40 million in companies that provide access to water, health, energy, housing and agriculture inputs to low-income consumers in South Asia and East Africa.

We envision a world where every human being will have access to the critical goods and services they need, so that they can make decisions and choices for themselves and unleash their full human potential. This is where dignity starts – not just for the poor but for everyone on earth.

Click here to learn about some more Acumen Fund solutions, and see how creative minds are making them more obvious to the world.

Submit your Obvious Object/Idea

1. What you found

We're looking for things that:

  • Are physical objects or services
  • Have helped better the world
  • Have helped millions of people

Please check that your object has not already been submitted.

2. Who you are

Maximum Filesize: 250 MB
Allowed Extensions: png gif jpg jpeg