Use your creative genius to show the world that the lack of basic sanitation is one of the most critical issues facing the developing world today.
You can meet the challenge with:
- The most retweetable tweet of all time
- A story or essay that is New Yorker-worthy, bound to become a classic
- An iconic print ad or poster
- Guerrilla marketing or public art that commands immediate twitpic and yfrog-ing action
- A game-changing video à la The Girl Effect which puts sanitation on the map
- THE UNEXPECTED. YOU DECIDE...GO CRAZY!
The deadline for submissions is November 21st at 11:59pm Pacific.
To submit, simply email your name and all links to images, videos, text, or the unexpected to:
EXTRA POINTS AWARDED TO SUBMISSIONS THAT ARE LIVE ON THE WEB (flickr / YouTube / twitter / wherever) + EXTRA EXTRA POINTS FOR COMMENTS, RETWEETS, VIEWS, LIKES, AND FAVORITES OF YOUR SUBMISSION ON THE LIVE WEB.
PLEASE SEE TERMS & CONDITIONS
Judging & Recognition
The deadline for submissions is November 21st at 11:59pm Pacific. The esteemed panel of judges will choose their favorites by November 30, 2010 and the winning submissions will be featured by our Challenge Sponsor, Design Observer, and Media Partners, GOOD and YouTube, in early December. Winning video submissions will be featured on YouTube's homepage for 24 hours.
All video contestants are encouraged to enter TED's Ads Worth Spreading video challenge with a chance to be premiered at the 2011 TED Conference and on TED.com for one week, guaranteeing millions of impressions.
These folks will judge you
Congratulations to MacKenzie Fegan for submitting sewers to the Search for the Obvious. Since her entry, picked by SFTO judge Daniel Burka, was the inspiration for this challenge, we've invited her to participate as a judge!
Resources to help you crush it
Inform your creativity:
In 2007, thousands of readers and a small group of experts polled by the British Medical Journal named sanitation as "the most important medical advance since 1840." Sanitation - seemingly simple, humdrum, and often snicker-inducing - was chosen over antibiotics, x-rays, germ theory, oral contraception, the eradication of smallpox, and countless Nobel Prize-winning advances.
Yet, today, 2.5 billion people - nearly 40% of the world's population - still lack access to basic sanitation. That is, a sanitation facility that "ensures hygienic separation of human excrement from human contact." That's right, human excrement. We're talking about shit, poop, doo doo, number two - whatever you like (or don't like) to call it. 2.5 billion people are doing it out in the open or in latrines or shared facilities so filthy, you can't even imagine, and you don't want to.
And that's the problem. Nobody wants to think about sanitation, so we don't talk about sanitation. We've gotten good at talking about malaria, AIDS, disaster relief, global warming, cancer, safe drinking water, and even investing in girls. But, nobody wants to talk about sanitation. The issue is far from sexy. It's gross. It's uncomfortable. It's funny. It's embarrassing. And it's a shame. So far this year, 1.5 million children have died from sanitation-related illnesses.
Despite how dire the data looks, things are not without hope! Hope begins with MacKenzie Fegan who "found" sewers in her Search for the Obvious, and our judge Daniel Burka who picked MacKenzie's submission which sparked this challenge. Hope begins with the 1,795 readers of the British Medical Journal who voted for sanitation as the most important medical advance of the last 150 years. Hope begins with the General Assembly of the United Nations naming 2008 the International Year of Sanitation. And hope begins with visionary social entrepreneurs like David Kuria, the founder of Ecotact (an Acumen Fund investee), who is building clean and affordable public toilet facilities throughout Kenya.
- The Four R's: Reading, wRiting, aRithmetic... and Restrooms by Jonathan Greenblatt (Huffington Post)
- What nonprofits can learn from Coca-Cola by Melinda Gates at TEDxChange (video)
- 2008 World Health Organization report on sanitation (pdf)
- British Medical Journal's Medical Milestones: Celebrating Key Advances Since 1840 (pdf - see pg. 19 for sanitation)
- Sanitation a Top Medical Milestone (ABC News)
- International Year of Sanitation (wikipedia)
- About Ecotact (web page)
- CNBC World: Choice, Not Charity (video)
- It's Not About Redefining Standards, It's About Providing Choice (blog post)
- If it's so obvious, why hasn't it been done before? (blog post)